Search Engine Marketing

Maximize Your Google Ads ROAS

We’ve been building and managing Google Ads campaigns since 2008. Our priority is to create campaigns that maximize ROAS. Discover how we apply SEM expertise to achieve maximum results.

Advanced Google Ads Strategies That Work

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Getting the most out of Google Ads is no small task. This highly technical advertising platform is a gateway to the largest source of audiences with intent to perform an action. To achieve maximum Return On Ad Spend, you must first successfully create a strategy designed to achieve your specific goals.

Advanced Google Ads Strategies to Compete in Hyper-Competitive Markets

The search landscape is changing faster than you could ever imagine. To successfully leverage Google Ads in 2024, you’ll need to go beyond the basics of creating campaigns that engage audiences on the search network – you need a team that can strategize effectively, optimize tactfully, and apply the full spectrum of Google Ads products to maximize your ROI. That’s what we do. It’s what we’ve always done. And it’s what we can do for you. 

Why Hire Gallant Fish for Google Ads Management Services?

Enduring Experience

We’ve helped grow businesses for over 15 years. We double-dog dare you to find a team more experienced than us.

Strategic Capability

We utilize state of the art research tools to develop SEM strategies that defeat established competitors.

Data-Driven Insights

We apply the principles of data science in every campaign we undertake. Where math meets marketing is where we operate.

Collaborative Approach

We work with you to develop an eCommerce marketing strategy that delivers results that matter. Not just traffic.

Custom Solutions

We engineer campaigns to achieve specific impact. New Customer Acquisition. Revenue. It’s up to you.

Measurable Results

You can improve what you can measure. We use your business KPIs as a measure of success.
Get the most out of Google Ads today!

A legacy of SEM success.

SEM Considerations after 15 years in Internet Marketing

Talk about competition. Google Ads is a bidding system for business. And everyone who sells products or services online wants a piece of it.

On the surface, Google Ads is a very straightforward advertising platform. You pay for ad placement on a SERP when a user selects a keyword which is relevant to your business. Easy enough right? Well actually, no. There are dozens of factors at play when it comes to which keywords trigger your ads, where your ads appear on the SERP, how much you’ll pay for a click, and whether or not your ad shows up instead of a competitor. 

Google Ads relies on a complex, algorithmically driven auction-like system to determine which ad to show, when, where, and to who. Now that machine learning has found its way into the mix and Google has made it a priority to furnish advertisers with less meaningful insights about the performance of their campaigns – Google Ads is anything but a DIY system.

If Google is the engine, Google Ads is certainly the fuel.

Investing in Google Ads can be risky. Account mis-management can result in a financial debacle. Despite the necessity to invest in Google Ads, every business owner needs a paid search marketer who can put their money to work efficiently, tactfully, and responsibly.

Needless to say, if you haven’t taken the time to study, learn, practice, and refine the use of Google Ads to achieve specific marketing goals, you shouldn’t try to do it yourself.

Pay Per Click marketing is a reality of doing business online. You need it. If you’re not leveraging paid search, you’re missing out on a digital marketing channel which is only surpassed by the enormity of organic search. Google Ads provides an unparalleled opportunity to generate leads, phone calls, sales, branding – pretty much everything your digital business needs to grow. It is not optional ad spend, although you may be under the impression it is. If Google is the engine, Google Ads is certainly the fuel.

Let’s be clear that Google has declared war on free clicks, which means that every business owner needs a paid search strategy. To say they are winning that war is an understatement.

Paid search is a double edged sword. While Google Ads can deliver profoundly targeted traffic to your website, it can burn through your budget (no matter the scale) without delivering a single inquiry or conversion. Google Ads is a complex, intricate, and remarkably challenging advertising medium to master, but if you can afford to pay to play, you might as well work with a team who has been active with the system since the beginning.

As with most technical disciplines, there is no substitute for experience. Google Ads is a product which is in a constant state of refinement – the interface, management tools, and ad features are perpetually evolving. Making the most of those changes demands constant education and experimentation. If you don’t have the time to thoroughly understand the functionality and operation of Google Ads, you are setting yourself up for failure.

We have managed Google Ads campaigns since 2007. From local businesses marketing projects on tight budgets to enterprise eCommerce campaign hierarchies – we can build campaigns from the ground up, optimize existing accounts to improve ROAS, and coordinate audience acquisition campaigns so staggeringly effective your customers will think you’re reading their minds.

Conversion tracking is at the heart of the paid search marketing campaigns we manage. There’s no room for guesswork when it comes to factoring ROAS from Google Ads – you need to know where your money is going and that ROI is being generated sustainably. We specialize in establishing conversion tracking systems which accurately quantify the return on your ad spend – through phone call, lead, and revenue tracking.

Did we mention that Gallant Fish Internet Marketing will provide a complementary audit of your current Google Ads account? No? Well, you read that right. We are so confident we can outperform your existing Google Ads efforts that we are willing to put in the time to show you how.

Give us 30 minutes to review your current efforts, and we’ll give you 30 minutes worth of advice. Get in touch now for a complimentary half hour consultation.

AN OCEAN OF POSSIBILITIES

Explore All of Our Internet Marketing Services

SEO

Discover our adaptable data-driven process to maximize organic traffic acquisition.

Analytics

Leveraging GA4, SEMRush, and Custom Reporting Solutions to provide deep insights and reporting.

eCommerce Marketing

Sell more product online with our performance optimized marketing & advertising solutions.

Digital Strategy Development

Let us chart your course to business growth, prosperity, and profitability with distinctive strategic insights..

Local Marketing

Google Business Profile optimization services designed to help your business stand out in a competitive marketplace.

Copywriting

The strategic, editorial and creative resources you need to develop compelling written assets in support of business growth.

CRO

State of the art UX & behavioral analysis to optimize how your website acquires new business.

Technical Analysis

The team you need to resolve a botched site launch or solve complex technical issues preventing traffic acquisition.

Web Audit

Don’t know where to start with improving your website? Start here! 

Collaboration is the Key to Success.

Case Studies

We build businesses using data-driven marketing & advertising strategies. But don’t take our word for it. Discover how these brands achieved profound success with our help.

Perfect Placement:

How a 100+ Year Old Packaging Company Took Control of a Competitive Market

Healthy Success:

How a Health Resort Grew Its Website Traffic to Over 4,000,000 Visitors a Year

A Clean Victory:

How One of The Largest Commercial Cleaning Franchise Companies in The World Dominated Their Market with SEO and Google Ads

Case Studies

We build businesses using data-driven marketing & advertising strategies. But don’t take our word for it. Discover how these brands achieved profound success with our help.

Perfect Placement:

How a 100+ Year Old Packaging Company Took Control of a Competitive Market

Healthy Success:

How a Health Resort Grew Its Website Traffic to Over 4,000,000 Visitors a Year

A Clean Victory:

How One of The Largest Commercial Cleaning Franchise Companies in The World Dominated Their Market with SEO and Google Ads

Insights & Ruminations

We don’t write because we want to say something, we write because we have something to say.

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