Search Engine Optimization
Maximize Your Organic Traffic Acquisition
SEO is what we do best. It has been the core of our business since 2008. Discover how we apply SEO expertise to achieve maximum results.
Seize Every Opportunity
Search Engine Optimization is a process. A highly dynamic one, at that. To succeed in search, you must first successfully create a strategy designed to achieve your specific goals.
Advanced SEO Strategies to Compete in Hyper-Competitive Markets
The search landscape is changing faster than you could ever imagine. To succeed with SEO in 2024, you’ll need to go beyond the basics of creating a website that is exceptionally intuitive and functional – you need a team that can strategize effectively, optimize tactfully, and catalyze business growth sustainably. That’s what we do. It’s what we’ve always done. And it’s what we can do for you.
Why Hire Gallant Fish for SEO Services?
A legacy of SEO success.
SEO Considerations after 15 years in Internet Marketing
Search is a fundamental behavior, like making a phone call or sending a text. It has become an extension of our memory, a tool we feel entitled to without consequence for how it works…or why it works. It just works. We expect it to. We trust search. More specifically, we trust Google.
And how could we not? In the blink of an eye – everything you could ever want to know or need is there – organized and accessible. Intuitive.
Search is more a part of our lives now than ever before – it is with us everywhere we go. Always available. Always working. Always there to answer any questions, no matter how obscure those questions may be. Search is our confidant, an enduring resource which is both reliable and unbiased. It is the great equalizer, delivering what is relevant, useful, and valuable. Search is personal. Search is social. Search learns who you are, where you are, and what you like.
Search is your companion, your ally, your solution.
As a business owner, search can be your greatest adversary.
To not exist within the universe of Google is to not exist at all on the internet. As staggeringly intelligent and simple as search may appear, it is actually driven by a profoundly intricate process rooted in the science of information retrieval.
Google is an algorithmically driven digital engine that is powered by a myriad of complex systems which discover, evaluate, categorize, store, and deliver an index of the internet based on a weighted scale of ranking factors. While many brilliant people strive to reverse engineer how large scale search engines like Google actually work, the truth is…only the engineers who built it really know…and to that point…they don’t really know either.
Google has become something so much more profound than a search engine – it is evolving in the direction of unprecedented artificial intelligence – the spectrum of which isn’t thoroughly understood (even by the people who created it).
The most brilliant minds in the field of computer science and information retrieval strive, day in and day out, to improve the functionality, capability, and intelligence of Google’s search engine – pushing into the burgeoning world of artificial intelligence.
So what does all that have to do with marketing?
Well, the reality is, it’s more difficult than ever to be successful at building organic visibility in Google. While the tenets of relevance and authority are still key, there are presumably over a thousand ranking factors at play, and while some clever people have made amazing strides at understanding those ranking factors – the exact formula for success is unknown.
What is known, without any degree of doubt, is that ranking prominently on a SERP when someone is searching for your products, services, or reputation is absolutely critical. Getting there isn’t easy, but it starts with understanding what Google wants from you. The bottom line is, you have to earn visibility in Google (unless you’d prefer to just buy it). And that takes methodical analysis, tactful strategy, cogent copywriting, an understanding of information retrieval science, the ability to engineer seamless information architecture, command of web analytics, an enduring supply of patience…and a track record of success.
Or you could just hire us.
Here at Gallant Fish Internet Marketing, we have developed a process that will help your business to succeed online. It’s that straightforward.
AN OCEAN OF POSSIBILITIES
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The team you need to resolve a botched site launch or solve complex technical issues preventing traffic acquisition.
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Insights & Ruminations
We don’t write because we want to say something, we write because we have something to say.
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