Travel & Tourism Marketing & Advertising Solutions

Optimizing Travel & Tourism Marketing

We deliver omnichannel travel and tourism marketing, advertising, and branding solutions for distinctive tour operators, guides, outfitters, and travel industry service providers. It’s what we do. Since 2008.

You Sell Adventure. We Connect You With Adventurers.

testing testing

Navigating the highly dynamic and perpetually changing landscape of Google’s travel planning landscape, particularly as a tour operator, guide service, or outfitter, requires the methodical implementation of an omnichannel marketing strategy.

We can define it, implement it, and help you scale.

Travel and tourism marketing is more complicated than ever before, largely because the customer journey in the context of the travel planning experience is more dynamic than ever before. When and how you engage prospective customers during their travel planning journey is crucial, which is exactly why we take a data-driven approach to creating and implementing marketing strategies designed to increase bookings and maximize your brand’s visibility in a competitive marketplace. We are specialists in helping tour operators, outfitters, and guides improve their traffic and revenue acquisition in highly competitive markets.

Why Hire Gallant Fish for Tourism Marketing & Advertising Services?

Enduring Experience

We’ve helped grow travel & tourism businesses for over 15 years. Domestically and abroad. We know your market inside and out.

Strategic Capability

We utilize state of the art research tools to develop strategies that defeat established competitors and national franchises.

Data-Driven Insights

We apply the principles of data science in every campaign we undertake. Where math meets marketing is where we operate.

Collaborative Approach

We work with you to develop a strategy that delivers results that matter. Not just traffic. We want you to achieve maximum profitability.

Custom Solutions

We engineer campaigns to achieve specific impact. New customer acquisition. Revenue. It’s up to you.

Measurable Results

You can improve what you can measure. We use your business KPIs as a measure of success.
We Lead By Example.

Optimizing Travel & Tourism Marketing

Tourism & Travel Marketing Considerations after 15 years in the Industry

If we could impart one word of wisdom learned after a decade and a half of marketing tour operators, guides, and outfitters – it would be this: adapt.

The reality is that eCommerce is driving nearly all retail growth in the U.S. Merchants who could never, under any circumstance, compete with big box retail stores are suddenly outpacing their larger rivals at unprecedented rates in the digital universe. The agility of eCommerce provides a tactful and undeniable advantage that monstrous corporate entities simply can’t adopt quickly.

The “travel planning” process has become more dynamic, nebulous, and sporadic than ever before – largely driven by post-pandemic consumer behaviors that created a new paradigm in booking destination experiences. Tour operators, guides, and outfitters are experiencing the impact of a fundamental shift in the way adventure travelers research, plan, and book their destination experiences. Google, and the myriad of social platforms which help aspiring travelers discover destination experiences and activities they’ve longed to undertake, have never been more difficult to navigate. The ability to understand and ultimately engage the perpetually shifting behaviors of the modern recreational adventure traveler is pivotal to the success of sustainable marketing efforts in the tourism and travel industry.

The actions we take now as travel marketers will have a profound impact on the future of online travel planning.

Radical change is upon us; a transformation that will carry the global travel economy into a new era of prosperity. An era, quite frankly, driven by innovation in making the distinctive qualities of destination experiences more visible and accessible than ever before.

Effectively marketing a tour operator, guide service, or outfitter requires thoughtful branding, creative content marketing, expert web development, staggeringly fast hosting solutions, seamless booking experiences, and the capability to build visibility sustainably through a myriad of digital channels. The travel planning experience you deliver must immerse the consumer in your brand while encouraging the decision to book an experience with your company, over the dozens of others offering the same thing, often next door. What makes your business unique is often defined by the perception of the experience you can provide to an eager traveler.

At Gallant Fish Internet Marketing, we focus on optimizing your digital business – not just your marketing efforts. We blend CRO, SEO, PPC, and Display Retargeting with UX engineering and optimized hosting solutions to ensure your audience can book their stay from anywhere, on any device, at any time.

It’s not an easy process. Despite a high reward.

We specialize in marketing and advertising solutions for tour operators, guide services, outfitters, and sporting professionals who lead the way to adventure. Odds are, if you’re experiencing growth – we can take you to the next level by empowering your business with campaigns to build traffic, improve occupancy, and the web analytics to optimize your digital business.

AN OCEAN OF POSSIBILITIES

Explore All of Our Internet Marketing Services

SEO

Discover our adaptable data-driven process to maximize organic traffic acquisition.

SEM

We are experts in applying the full power of Google Ads products to achieve maximum ROAS.

Analytics

Leveraging GA4, SEMRush, and Custom Reporting Solutions to provide deep insights and reporting.

eCommerce Marketing

Sell more product online with our performance optimized marketing & advertising solutions.

Digital Strategy Development

Let us chart your course to business growth, prosperity, and profitability with distinctive strategic insights..

Local Marketing

Google Business Profile optimization services designed to help your business stand out in a competitive marketplace.

Copywriting

The strategic, editorial and creative resources you need to develop compelling written assets in support of business growth.

CRO

State of the art UX & behavioral analysis to optimize how your website acquires new business.

Technical Analysis

The team you need to resolve a botched site launch or solve complex technical issues preventing traffic acquisition.

Web Audit

Don’t know where to start with improving your website? Start here! 

Collaboration is the Key to Success.

Case Studies

We build businesses using data-driven marketing & advertising strategies. But don’t take our word for it. Discover how these brands achieved profound success with our help.

Perfect Placement:

How a 100+ Year Old Packaging Company Took Control of a Competitive Market

Healthy Success:

How a Health Resort Grew Its Website Traffic to Over 4,000,000 Visitors a Year

A Clean Victory:

How One of The Largest Commercial Cleaning Franchise Companies in The World Dominated Their Market with SEO and Google Ads

Case Studies

We build businesses using data-driven marketing & advertising strategies. But don’t take our word for it. Discover how these brands achieved profound success with our help.

Perfect Placement:

How a 100+ Year Old Packaging Company Took Control of a Competitive Market

Healthy Success:

How a Health Resort Grew Its Website Traffic to Over 4,000,000 Visitors a Year

A Clean Victory:

How One of The Largest Commercial Cleaning Franchise Companies in The World Dominated Their Market with SEO and Google Ads

Insights & Ruminations

We don’t write because we want to say something, we write because we have something to say.

OpenAI Sora demo of a dog walking on a ledge

OpenAI Sora : This Changes Everything We Know About Video

The Big Lebowski Buddhism Principles

What The Dude and Buddhism Taught me About Marketing

Local SEO Strategy in 2024

What You Need to Know about Local SEO in 2024

Ready to Grow Your Business?

Contact Us for a Complimentary Consultation