Web Analytics
Practical Insightful Measurement Tools
Analytics is at the core of what we do. By the numbers. No guesswork, “beliefs”, or “feelings”. We utilize state of the art attribution modeling systems to measure the success of your campaigns.
You Can Improve What You Can Measure
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Web analytics and campaign measurement do not have to be intimidating or confusing. We have perfected the process of measuring marketing campaign efficacy. Our priority is to destroy the traditional marketing agency model of “just trust us, it worked”.
Optimized Marketing Attribution Modeling & Web Analytics
There is no shortage of data segments you can acquire in measuring the efficacy of digital marketing and advertising campaigns. It’s overwhelming, to say the least. Platforms such as GA4, SEMRush, Google Search Console and Google Ads provide a plethora of data which can obfuscate what really matters – are your marketing and advertising efforts making you money? We make answering that question easy – with pure, easy to understand, reporting.
Why Hire Gallant Fish for Web Analytics Reporting & Attribution Modeling?
Enduring Experience
Strategic Capability
Data-Driven Insights
Collaborative Approach
Custom Solutions
Measurable Results
Measuring growth. Not Just traffic
Web Analytics Considerations after 15 years in Internet Marketing
To that point, It’s almost impossible to talk about web analytics without Google Analytics dominating the conversation. Here we are in the era of GA4, which has inarguably caused more frustration, confusion, and disappointment for enterprise digital marketing teams than the rapid adoption of Tik Tok.
The bottom line is that web analytics should be valuable – not frustrating or complex.
We make it easy for your business to leverage analytics methodically and practically by streamlining the information you need to make actionable decisions. From custom reporting dashboards to weekly performance reporting – we’ve got you covered. You can count on us to establish, refine, or enhance the web analytics and conversion tracking systems you need.
What’s amazing to me is that companies of all varieties are quick to invest in marketing channels like SEO, Google Ads, Social Media Ads, and Display advertising, but often fail to leverage web analytics and conversion tracking as an inherent component of their digital marketing strategy. Understanding how each marketing channel contributes to leads, revenue, or brand visibility is a critical aspect of calculating the ROI of a marketing campaign. Without web analytics and conversion tracking, it’s impossible to properly attribute ROI. And guess work at the corporate level just doesn’t cut it.
So why are countless organizations so hesitant to fully utilize the myriad of web analytics and conversion tracking mechanisms available? The bottom line is – they just don’t know where to start. From setting up goals, events and conversion funnels to the implementation of call tracking solutions – getting a handle on what’s driving the success of a business is an overwhelming task. The web analytics industry is booming, which has led to a flood of products which provide tremendously valuable business intelligence, and a tsunami of products which make quantifying campaign ROI frustratingly tedious. But that boom in technology has a downside – it makes choosing the right conversion tracking systems a daunting task.
Digital marketers tend to be data geeks in one form or another. They crave information which helps them to make educated decisions about the effectiveness of their initiatives, ideas, and digital strategies. To that point, most marketers share a common fear – not being able to quantify the value of their work. It’s no mystery that marketing budgets are typically allocated based on success, which is often dictated by a system of KPIs collected across a multitude of analytical tools. While the value of some marketing channels are easier to quantify than others, the same goes for conversion tracking systems. In order to derive the most value from conversion tracking, it’s important to understand exactly what KPI’s provide the most actionable intelligence.
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Case Studies
Perfect Placement:
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A Clean Victory:
Case Studies
Perfect Placement:
Healthy Success:
A Clean Victory:
Insights & Ruminations
We don’t write because we want to say something, we write because we have something to say.
Ready to Grow Your Business?
Contact Us for a Complimentary Consultation
- 443.812.0154
- charles.j.ellis
- charlie@gallantfish.com
