Web Analytics

Practical Insightful Measurement Tools

Analytics is at the core of what we do. By the numbers. No guesswork, “beliefs”, or “feelings”. We utilize state of the art attribution modeling systems to measure the success of your campaigns.

You Can Improve What You Can Measure

testing

Web analytics and campaign measurement do not have to be intimidating or confusing. We have perfected the process of measuring marketing campaign efficacy. Our priority is to destroy the traditional marketing agency model of “just trust us, it worked”.

Optimized Marketing Attribution Modeling & Web Analytics

There is no shortage of data segments you can acquire in measuring the efficacy of digital marketing and advertising campaigns. It’s overwhelming, to say the least. Platforms such as GA4, SEMRush, Google Search Console and Google Ads provide a plethora of data which can obfuscate what really matters – are your marketing and advertising efforts making you money? We make answering that question easy – with pure, easy to understand, reporting.

Why Hire Gallant Fish for Web Analytics Reporting & Attribution Modeling?

Enduring Experience

We’ve been entrenched in web analytics and attribution modeling systems for 15 years. We started with processing server logs in 2008. Remember those?

Strategic Capability

We utilize state of the art web analytics tools to develop reporting systems that simplify ROI analysis.

Data-Driven Insights

We apply the principles of data science in every reporting project we undertake. Where math meets marketing is where we operate.

Collaborative Approach

We work with you to develop a reporting and attribution protocol that keeps you informed without any bias, data obfuscation, or influence.

Custom Solutions

We engineer reporting systems to furnish your business with tangible KPIs. Revenue analysis. Conversion trends. It’s up to you.

Measurable Results

We use your business KPIs as the building blocks of a reporting system that irrefutably supports tactful decision making.
Data + You + Us = Success.

Measuring growth. Not Just traffic

Web Analytics Considerations after 15 years in Internet Marketing

It’s astounding how insightful, dependable, and practical web analytics systems have become. Long gone are the days of processing server logs and analyzing urchin reports to understand how traffic flows across the internet.

To that point, It’s almost impossible to talk about web analytics without Google Analytics dominating the conversation. Here we are in the era of GA4, which has inarguably caused more frustration, confusion, and disappointment for enterprise digital marketing teams than the rapid adoption of Tik Tok.

Dear 2008 server logs: I miss you.
Web analytics should be at the core of your digital marketing efforts – the foundation of a reporting process which delivers insightful and actionable data. It is impossible to make practical or financially sensible decisions about which marketing channels are delivering ROI without a reliable web analytics system in place. The latest version of Google Analytics provides an overwhelming volume of website performance data, ranging from geographic demographics to sophisticated visualizations which illustrate the flow of traffic through a website’s architecture. The customization capability and flexibility of Google Analytics 4 makes it an indispensable asset, as much as it presents its distinctive challenges with configuration.

The bottom line is that web analytics should be valuable – not frustrating or complex.

We make it easy for your business to leverage analytics methodically and practically by streamlining the information you need to make actionable decisions. From custom reporting dashboards to weekly performance reporting – we’ve got you covered. You can count on us to establish, refine, or enhance the web analytics and conversion tracking systems you need.

What’s amazing to me is that companies of all varieties are quick to invest in marketing channels like SEO, Google Ads, Social Media Ads, and Display advertising, but often fail to leverage web analytics and conversion tracking as an inherent component of their digital marketing strategy. Understanding how each marketing channel contributes to leads, revenue, or brand visibility is a critical aspect of calculating the ROI of a marketing campaign. Without web analytics and conversion tracking, it’s impossible to properly attribute ROI. And guess work at the corporate level just doesn’t cut it.

So why are countless organizations so hesitant to fully utilize the myriad of web analytics and conversion tracking mechanisms available? The bottom line is – they just don’t know where to start. From setting up goals, events and conversion funnels to the implementation of call tracking solutions – getting a handle on what’s driving the success of a business is an overwhelming task. The web analytics industry is booming, which has led to a flood of products which provide tremendously valuable business intelligence, and a tsunami of products which make quantifying campaign ROI frustratingly tedious. But that boom in technology has a downside – it makes choosing the right conversion tracking systems a daunting task.

Digital marketers tend to be data geeks in one form or another. They crave information which helps them to make educated decisions about the effectiveness of their initiatives, ideas, and digital strategies. To that point, most marketers share a common fear – not being able to quantify the value of their work. It’s no mystery that marketing budgets are typically allocated based on success, which is often dictated by a system of KPIs collected across a multitude of analytical tools. While the value of some marketing channels are easier to quantify than others, the same goes for conversion tracking systems. In order to derive the most value from conversion tracking, it’s important to understand exactly what KPI’s provide the most actionable intelligence.

AN OCEAN OF POSSIBILITIES

Explore All of Our Internet Marketing Services

SEO

Discover our adaptable data-driven process to maximize organic traffic acquisition.

SEM

We are experts in applying the full power of Google Ads products to achieve maximum ROAS.

eCommerce Marketing

Sell more product online with our performance optimized marketing & advertising solutions.

Digital Strategy Development

Let us chart your course to business growth, prosperity, and profitability with distinctive strategic insights..

Local Marketing

Google Business Profile optimization services designed to help your business stand out in a competitive marketplace.

Copywriting

The strategic, editorial and creative resources you need to develop compelling written assets in support of business growth.

CRO

State of the art UX & behavioral analysis to optimize how your website acquires new business.

Technical Analysis

The team you need to resolve a botched site launch or solve complex technical issues preventing traffic acquisition.

Web Audit

Don’t know where to start with improving your website? Start here! 

Collaboration is the Key to Success.

Case Studies

We build businesses using data-driven marketing & advertising strategies. But don’t take our word for it. Discover how these brands achieved profound success with our help.

Perfect Placement:

How a 100+ Year Old Packaging Company Took Control of a Competitive Market

Healthy Success:

How a Health Resort Grew Its Website Traffic to Over 4,000,000 Visitors a Year

A Clean Victory:

How One of The Largest Commercial Cleaning Franchise Companies in The World Dominated Their Market with SEO and Google Ads

Case Studies

We build businesses using data-driven marketing & advertising strategies. But don’t take our word for it. Discover how these brands achieved profound success with our help.

Perfect Placement:

How a 100+ Year Old Packaging Company Took Control of a Competitive Market

Healthy Success:

How a Health Resort Grew Its Website Traffic to Over 4,000,000 Visitors a Year

A Clean Victory:

How One of The Largest Commercial Cleaning Franchise Companies in The World Dominated Their Market with SEO and Google Ads

Insights & Ruminations

We don’t write because we want to say something, we write because we have something to say.

OpenAI Sora demo of a dog walking on a ledge

OpenAI Sora : This Changes Everything We Know About Video

The Big Lebowski Buddhism Principles

What The Dude and Buddhism Taught me About Marketing

Local SEO Strategy in 2024

What You Need to Know about Local SEO in 2024

Ready to Grow Your Business?

Contact Us for a Complimentary Consultation