I can only imagine the evolution of eCommerce in the next 15 years, having witnessed its unprecedented growth the past 20. The influence of eCommerce technology on American society has proven nothing short of transformational in the way we discover and purchase nearly anything. Whatever you want – from a Halloween costume to a De Havilland Beaver – is literally a few clicks away.
Investing in Google Ads can be risky. Account mis-management can result in a financial debacle. Despite the necessity to invest in Google Ads, every business owner needs a paid search marketer who can put their money to work efficiently, tactfully, and responsibly.
But with that extraordinary technological integration comes a littoral test of strategic endurance for eCommerce businesses who depend on Google, Amazon, and Meta to enable discovery of their products. Online shopping behavior is more dynamic, sporadic, compulsive, and socially influenced than at any time in the past twenty years. Google, and nearly every other marketing agency in the world, refers to online shopping behavior as “the customer journey”, and a retailers ability to understand it, adapt to it, and accommodate it dictates success or failure in a competitive marketplace. eCommerce marketing and advertising strategies have evolved to be just as dynamic and diverse as the consumer audiences themselves, and that leaves little room for error in a marketplace with nearly limitless options.
When you work with Gallant Fish Internet Marketing to improve the efficacy of your eCommerce marketing and advertising initiatives, you are working with a team of industry professionals who have spent the past two decades optimizing what is now referred to omnichannel marketing campaigns. How your audience discovers your product is almost as important what factors influence them to buy it. The shopping experience your online store provides is crucial, in that it must be seamless, engaging, and efficient. Succeeding in eCommerce marketing and advertising requires a collaborative and data-driven approach to building a digital business. That’s what we do. And it’s what we do best.
I invite you to schedule a complementary 30 minute consultation with me to learn, first hand, what we can do to optimize your digital business for success. We are experts in working with Shopify, Magento, and WooCommerce retailers. Let me show you how a combination of SEO, Google Ads, Content Marketing, and Conversion Rate Optimization techniques can grow your digital business.
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The strategic, editorial and creative resources you need to develop compelling written assets in support of business growth.
State of the art UX & behavioral analysis to optimize how your website acquires new business.
The team you need to resolve a botched site launch or solve complex technical issues preventing traffic acquisition.
We don’t write because we want to say something, we write because we have something to say.
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