We’ve been building and managing Google Ads campaigns since 2008. Our priority is to create campaigns that maximize ROAS. Discover how we apply SEM expertise to achieve maximum results.
Getting the most out of Google Ads is no small task. This highly technical advertising platform is a gateway to the largest source of audiences with intent to perform an action. To achieve maximum Return On Ad Spend, you must first successfully create a strategy designed to achieve your specific goals.
The search landscape is changing faster than you could ever imagine. To successfully leverage Google Ads in 2024, you’ll need to go beyond the basics of creating campaigns that engage audiences on the search network – you need a team that can strategize effectively, optimize tactfully, and apply the full spectrum of Google Ads products to maximize your ROI. That’s what we do. It’s what we’ve always done. And it’s what we can do for you.
We’ve helped grow businesses for over 15 years. We double-dog dare you to find a team more experienced than us.
We utilize state of the art research tools to develop SEM strategies that defeat established competitors.
We apply the principles of data science in every campaign we undertake. Where math meets marketing is where we operate.
We engineer campaigns to achieve specific impact. New Customer Acquisition. Revenue. It’s up to you.
On the surface, Google Ads is a very straightforward advertising platform. You pay for ad placement on a SERP when a user selects a keyword which is relevant to your business. Easy enough right? Well actually, no. There are dozens of factors at play when it comes to which keywords trigger your ads, where your ads appear on the SERP, how much you’ll pay for a click, and whether or not your ad shows up instead of a competitor.
Google Ads relies on a complex, algorithmically driven auction-like system to determine which ad to show, when, where, and to who. Now that machine learning has found its way into the mix and Google has made it a priority to furnish advertisers with less meaningful insights about the performance of their campaigns – Google Ads is anything but a DIY system.
Investing in Google Ads can be risky. Account mis-management can result in a financial debacle. Despite the necessity to invest in Google Ads, every business owner needs a paid search marketer who can put their money to work efficiently, tactfully, and responsibly.
Needless to say, if you haven’t taken the time to study, learn, practice, and refine the use of Google Ads to achieve specific marketing goals, you shouldn’t try to do it yourself.
Pay Per Click marketing is a reality of doing business online. You need it. If you’re not leveraging paid search, you’re missing out on a digital marketing channel which is only surpassed by the enormity of organic search. Google Ads provides an unparalleled opportunity to generate leads, phone calls, sales, branding – pretty much everything your digital business needs to grow. It is not optional ad spend, although you may be under the impression it is. If Google is the engine, Google Ads is certainly the fuel.
Let’s be clear that Google has declared war on free clicks, which means that every business owner needs a paid search strategy. To say they are winning that war is an understatement.
Paid search is a double edged sword. While Google Ads can deliver profoundly targeted traffic to your website, it can burn through your budget (no matter the scale) without delivering a single inquiry or conversion. Google Ads is a complex, intricate, and remarkably challenging advertising medium to master, but if you can afford to pay to play, you might as well work with a team who has been active with the system since the beginning.
As with most technical disciplines, there is no substitute for experience. Google Ads is a product which is in a constant state of refinement – the interface, management tools, and ad features are perpetually evolving. Making the most of those changes demands constant education and experimentation. If you don’t have the time to thoroughly understand the functionality and operation of Google Ads, you are setting yourself up for failure.
We have managed Google Ads campaigns since 2007. From local businesses marketing projects on tight budgets to enterprise eCommerce campaign hierarchies – we can build campaigns from the ground up, optimize existing accounts to improve ROAS, and coordinate audience acquisition campaigns so staggeringly effective your customers will think you’re reading their minds.
Conversion tracking is at the heart of the paid search marketing campaigns we manage. There’s no room for guesswork when it comes to factoring ROAS from Google Ads – you need to know where your money is going and that ROI is being generated sustainably. We specialize in establishing conversion tracking systems which accurately quantify the return on your ad spend – through phone call, lead, and revenue tracking.
Did we mention that Gallant Fish Internet Marketing will provide a complementary audit of your current Google Ads account? No? Well, you read that right. We are so confident we can outperform your existing Google Ads efforts that we are willing to put in the time to show you how.
Give us 30 minutes to review your current efforts, and we’ll give you 30 minutes worth of advice. Get in touch now for a complimentary half hour consultation.
The strategic, editorial and creative resources you need to develop compelling written assets in support of business growth.
State of the art UX & behavioral analysis to optimize how your website acquires new business.
The team you need to resolve a botched site launch or solve complex technical issues preventing traffic acquisition.
We don’t write because we want to say something, we write because we have something to say.
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Gallant Fish Internet Marketing is a Florida based company providing comprehensive marketing & advertising solutions to domestic and international clients.
