Internet Marketing


Rebranding a Legend

The Florida Keys is one of the most ecologically unique destinations on earth.  A small chain of coral islands divide the nutrient rich waters of Florida Bay from the vast Atlantic Ocean, creating a delicate and breathtakingly tropical oasis. It is considered the sportfishing capital of the world, as more world record gamefish have been caught in their waters than anywhere else on the planet.

Bud n’ Mary’s Marina, a Florida Keys sportfishing institution, was  Established in 1944.  It is home to one of the top charter fishing fleets in the state of Florida, boasting a roster of Captain’s with more than 400 years of combined fishing experience. The legendary BnM fleet has been featured in Marlin Magazine,  Florida Sportsman, Field & Stream, and makes regular appearances on national television – including the popular TV shows Bass to Billfish, Reel Rivals, and World of Saltwater Fishing.

in 2012, Bud n’ Mary’s needed a refreshed digital image and website experience to accommodate the overwhelming demand for information about their charter fleet.  Thousands of tourists from all over the world regularly visit in order to make reservations and learn about the various fishing expeditions offered by the marina. While the original website delivered an effective user experience which supported the Marina for years, the owners wanted to create a website which could grow right alongside their business.

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Gallant Fish Internet Marketing understood that Bud n’ Mary’s goal was to create more than a website – they wanted to translate their legacy of integrity, professionalism, and passion for sportfishing into a vibrant web experience which would captured the essence of fishing in the keys. Collaboration was the key to success with this project – through methodical analysis of historic web analytics, we were able to identify opportunities to structure the architecture in a manner which built on the domain’s established traction in organic search results. The result was a compelling and visually striking web design built to perform in a competitive online industry:

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Engagement, discovery through search, and the volume of new business captured through the web increased exponentially in the months after the site launch. To this day, it is almost impossible to research Islamorada fishing without finding Bud N’ Mary’s first – precisely where they belong.

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Maintaining Bud n’ Mary’s digital presence is a test of dedication, but the owners put in more diligence than just about any other client we work with.  SEO, PPC, Social Media Marketing, and Public Relations are the cornerstones on which the BnM digital strategy is built. They are also the pillars on which their success will stand the test of time.

There is no substitute for experience.

It's time to get your digital marketing on course.

I've been actively optimizing and improving the profitability of web based businesses since 2007, specializing in SEO, PPC, CRO, Web Analytics, and eCommerce… read full bio

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