Competitive Analysis
Competitive Analysis is the cornerstone of a successful search marketing campaign. Especially in search engine optimization. Gallant Fish developed a competitive analysis process specifically for reverse engineering competitive and niche keyword verticals. It goes something like this:
- Based on top competitive terms discovered during the preliminary keyword research, the top five competitors within the search market will be determined.
- Comprehensive metrics about the top five competitors will be collected, including link profile extraction, information architecture analysis, keyword strategy, adwords strategy, domain metrics, referral traffic sources, top pages on the domains, link marketing activities, link buying activities, anchor text variation, organic reach, and conversion efficiency analysis. Social graph metrics will also be collected as needed to evaluate brand reach in the broader search market.
- This data will be used as a relative indicator of the work which will need to be preformed in order to directly compete with the top five players in the market.
- Key findings, including areas of weakness, strength, growth, and decay for each of the top five competitors will be highlighted and reported in an executive summary.
- A top competitor will be selected for complete digital strategy reverse engineering and will be deemed the “benchmark” of success in the search market.
The bottom line is – Gallant Fish can break down, in an easy to digest illustrated form, who your competitors are online, why they are outperforming your domain, and what it will take to outperform them.
Guaranteed.