Numbers don’t lie. Online retail sales are growing exponentially.
Ecommerce generated $231 billion in sales for U.S. retailers last year and is expected to increase 13% to $262 billion this year (according to Forrester ). The growth of ecommerce, which already accounts for approximately 8% of total retail sales in the U.S., is expected to outpace sales growth at physical retail stores over the next five years, reaching a projected $370 billion in sales by 2017.
In 2017, ecommerce is expected to account for a full tenth of all retail sales in the U.S
Every industry is affected by this fundamental shift in shopping behavior. Consumers are tired of the quintessential shopping experience which has shaped the retail word for more than a century. A revolution is happening – a commerce revolution which has no limit.
The shift to online shopping is inevitable. It is becoming engrained in the culture of the youthful generations which now comprise the largest population of digital natives to have ever lived. Big Box retailers are struggling with this change and the impact on their business is blatant.
The reality is that eCommerce is driving nearly all retail growth in the U.S. Merchants who could never, under any circumstance, compete with big box retail stores are suddenly outpacing their larger rivals at unprecedented rates in the digital universe. The agility of eCommerce provides a tactful and undeniable advantage that monstrous corporate entities simply can’t adopt quickly.
A new lesson in the story of David and Goliath is becoming ever more pertinent.
The actions we take now, as merchants and marketers, will have profound impact on the future of online shopping. Radical change is upon us; a transformation that will carry the global economy into a new era of prosperity. An era, quite frankly, driven by innovation in making products sold online more visible and accessible than ever before.
Effectively marketing an online retail entity requires thoughtful branding, meticulous eCommerce platform development, staggeringly fast hosting solutions, seamless UX, and the capability to build visibility sustainably through a myriad of digital channels. The shopping experience you deliver must immerse the consumer in your brand while encouraging the decision to purchase from your store instead of eCommerce titans like Amazon and eBay. What makes you unique is often defined by the perception of who you are.
At Gallant Fish Internet Marketing, we focus on optimizing your digital business – not just your marketing efforts. We blend CRO, SEO, PPC, and Display Retargeting with UX engineering and hosting solutions to ensure your audience can access your store anytime, from anywhere, on any device.
It’s not an easy process. Despite a high reward.
We specialize in marketing solutions for Magento and Shopify retailers. Odds are, if you’re experiencing growth – we can take you to the next level by empowering your business with campaigns to build traffic and the web analytics to optimize your digital business.